Nursery Management - The wholesale nursery market plays a vital role in the green-industry supply chain. With hundreds of thousands of acres planted across North America, nursery operations of varying sizes provide containerized and field-grown trees, shrubs and perennials. Nursery growers make significant capital investments in their crops, many of which are in the ground or in containers for years before they're ready for market. These nursery products grace home and commercial landscapes, city parks and urban forests. Nursery plants are vital to the economic and physical health of communities contributing to cleaner air, cleaner water, wildlife habitats, lower utility bills, higher land values and happier citizens. Nursery Management is the leading trade publication serving wholesale nursery growers. We provide the latest production, marketing and business management tips to help growers increase their profits.

Plant breeding as an art

Horticulture can be the medium through which artists create a masterpiece.

A young family sitting on the beach wearing beige and white clothing. The photo is on top of a two toned yellow background, inside a circle image frame. The words "get to know" are in black script, curving around the top left of the image frame.

Get to know Christopher Brown Jr. of Lancaster Farms

On our second episode of "Get To Know," Associate Editor Katie McDaniel talks with Christopher Brown Jr., a Virginia certified horticulturist, the head of purchasing at Lancaster Farms and a member of the HRI Leadership Academy class of 2025.

March 2025 issue recap

See who's in our Leading Women of Horticulture issue and more in the March video recap.

Gratitude is a marketing strategy

In this month's "Marketing Confidential" column, Sue Markgraf shares how gratitude is a marketing strategy.

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Plant breeding as an art

Horticulture can be the medium through which artists create a masterpiece.

Get to know Christopher Brown Jr. of Lancaster Farms

Gratitude is a marketing strategy

In this month's "Marketing Confidential" column, Sue Markgraf shares how gratitude is a marketing strategy.

Leading Women of Horticulture: Katie Dubow, Garden Media Group, and Aubry Field, Lizzy Blossom

Horticulture entrepreneurs Katie Dubow of marketing company Garden Media Group and Aubry Field of plant diagnostic company Lizzy Blossom talk about balance, family and flowers.