Nursery Management - The wholesale nursery market plays a vital role in the green-industry supply chain. With hundreds of thousands of acres planted across North America, nursery operations of varying sizes provide containerized and field-grown trees, shrubs and perennials. Nursery growers make significant capital investments in their crops, many of which are in the ground or in containers for years before they're ready for market. These nursery products grace home and commercial landscapes, city parks and urban forests. Nursery plants are vital to the economic and physical health of communities contributing to cleaner air, cleaner water, wildlife habitats, lower utility bills, higher land values and happier citizens. Nursery Management is the leading trade publication serving wholesale nursery growers. We provide the latest production, marketing and business management tips to help growers increase their profits.

Decision mapping

When considering a new technology in the nursery, sensibly follow the stages of adoption to help the process.

An illustration of potted plants on a shelf; to the left it reads "leap forward, innovation in nursery automation"

A smiling woman with a dog kneels in front of trees.

[SNEAK PEEK] Leading Women of Horticulture: Angela Burke

The director of sales and marketing for Raemelton Farm took a leap of faith when she left landscape design to work at a Maryland nursery, but she has no regrets.

A smiling woman in a blue shirt and vest walking through rows of trees at a nursery.

[SNEAK PEEK] Leading Women of Horticulture: Becky Thomas

The president and co-owner of Spring Grove Nursery shares how women can build their network in horticulture.

The Growth Industry podcast Episode 10: State of the Horticulture Industry

Editors Patrick Coleman and Matt McClellan take a deep dive into their magazines’ State of the Industry Reports, covering the entire horticulture supply chain. Get answers to your burning questions about labor, crops, profits and much more.

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UTIA and UT Knoxville research teams will develop automated compost monitoring system

[WATCH] February issue recap

BioWorks appoints Chris Rose interim general manager

Growing media producer Pindstrup acquires coco supplier La Mundial de Coco

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Decision mapping

When considering a new technology in the nursery, sensibly follow the stages of adoption to help the process.

A woman standing in a wholesale nursery surrounded by plants. She's wearing an orange T-shirt and hat.

Get to know Hailey Clark

As the lead nursery manager at Old Glory Wholesale Nursery in Maryland, Hailey Clark enjoys testing her limits and learning more about the industry.

A photo collage with "partnership and purpose" at the top

A unique solution to the labor shortage

Matsuda’s Nursery in California found a unique solution to the labor shortage by working with PRIDE Industries, which creates employment opportunities for people with disabilities.