Nursery Management - The wholesale nursery market plays a vital role in the green-industry supply chain. With hundreds of thousands of acres planted across North America, nursery operations of varying sizes provide containerized and field-grown trees, shrubs and perennials. Nursery growers make significant capital investments in their crops, many of which are in the ground or in containers for years before they're ready for market. These nursery products grace home and commercial landscapes, city parks and urban forests. Nursery plants are vital to the economic and physical health of communities contributing to cleaner air, cleaner water, wildlife habitats, lower utility bills, higher land values and happier citizens. Nursery Management is the leading trade publication serving wholesale nursery growers. We provide the latest production, marketing and business management tips to help growers increase their profits.

[SNEAK PEEK] Leading Women of Horticulture: Louise Schaefer and Susan Tantsits

Louise Schaefer and Susan Tantsits have dedicated their lives to growing native plants, making them accessible and educating people about why they’re important.

Two women stand inside a hoop house at a nursery.

Taking Flight—How Drones Are Solving Nursery Labor Challenges

While labor savings drove early adoption, growers are now discovering drone applications deliver unexpected benefits in safety, application quality, and operational efficiency.

An illustration of potted plants on a shelf; to the left it reads "leap forward, innovation in nursery automation"

Decision mapping

When considering a new technology in the nursery, sensibly follow the stages of adoption to help the process.

A smiling woman with a dog kneels in front of trees.

[SNEAK PEEK] Leading Women of Horticulture: Angela Burke

The director of sales and marketing for Raemelton Farm took a leap of faith when she left landscape design to work at a Maryland nursery, but she has no regrets.

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