Meet the Nursery Management magazine staff

Kelli Rodda, Editorial Director

As editorial director of GIE Media’s ornamental publications, Kelli Rodda seeks out and delivers essential information to help green-industry businesses improve their bottom line. She’s visited several hundred nurseries and greenhouses — from mom-and-pops to massive operations — across the United States. She’s also seen some of the most high-tech operations in Holland.

She resides in Azle, Texas, with her husband Jason and daughter Molly, as well as a gaggle of pets. She sometimes bewilders her GIE Media coworkers, who are based in Ohio, with her odd Southern expressions. She enjoys container gardening and blurring the Hardiness Zones by experimenting with lots of plants. Her favorite plants: the American sweetgum (Liquidambar styraciflua); Salvia sp.; and Viola tricolor. She also enjoys spending time in the mountains and the forest.

Kelli is proud to represent an industry that characterizes hard work, integrity and professionalism. She enjoys being part of an industry responsible for products that do so much for human nature and the environment.

She’s been a professional journalist for three decades, specializing exclusively in business-to-business publications.

Matt McClellan, Editor

Matt McClellan is editor of Nursery Management magazine. He’s been covering the nursery industry for more than 10 years.

He’s a proud product of Ohio University’s E.W. Scripps School of Journalism. He earned his stripes at a daily newspaper before transitioning to business-to-business journalism. He’s a five-time ASBPE award-winner and the caretaker of a decent perennial garden.

Matt lives in Bay Village, Ohio, with his wife, two sons and their flat-coated retriever. He enjoys playing sports and video games with his kids. He’s a passable rhythm guitarist and veteran of several recreational softball teams. Reach him by email here. 

Katie McDaniel, Assistant Editor

Katie McDaniel is assistant editor of Nursery Management magazine. Originally from Georgia, she graduated from Georgia College & State University with a Bachelor of Arts in mass communication. Before joining the business-to-business publication industry, she spent several years as a newspaper reporter, magazine designer and writer for several consumer-facing magazines in Georgia's Lake Country.

Katie resides in Cleveland, Ohio, with her husband Sam. She enjoys exploring new restaurants, hiking and photographing nature. Katie is proud to write about the nursery industry and share the incredible stories of many growers and their operations. Reach her by email here.