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Hello nurserymen and nurserywomen, Mr. Silver Lining here. Prediction No. 1. Things get better from here. Prediction No. 2. The glut is de-gluttified. For decades the nursery industry was a victim of its own prosperity. We made lots of mistakes, but they were covered up because we were too busy being successful. When the good times came to an end, our faults began to glow like beacons. We grew product nobody wanted. We cut corners. Our customer service was less than desirable. A great many nurseries were suddenly caught with their pants down and didn’t know how to react. But the dirty secret is that there are many strong, well run nurseries out there that haven’t missed a beat during the recession. Even in the worst-hit areas they continue to thrive because they know what they’re doing. This year, more companies will act like smart nurseries and fewer like pants-around-their-ankles nurseries. We’ll know our market. We’ll know our products. We’ll know our customers. We’ll know our competition. And we’ll set the stage for another run of unprecedented good times for the industry. Mr. Silver Lining guarantees it. |
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Explore the January 2010 Issue
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