Sunny with a chance of profits

I’ve always been a glass-is-half-full kind of gal, which is somewhat of an oddity in my profession. Journalists are usually characterized as pessimistic or hardened.
 
I am somewhat of a cynic (thanks in part to my profession), but I try to make the best of every situation.
 
Turns out I’m not alone. After spending 2009 listening to stories of struggle and hardship, I’m hearing positive chatter. Not just a whisper, but almost a roar.
 

Push that positive message
Now that you’ve made shipping or ordering more efficient, make sure to tell your customers. It’s great to celebrate your successes with your staff, but get your customers excited about them, too. The stories may (should) inspire other businesses to make improvements. And before you know it, you’ve got an avalanche of positive changes throughout the supply chain.
 

• Plants improve the value of your home.
• Strategically placed plants can lower your energy bill.
• Plants attract wildlife.
• Plants can help clean the air, soil and water.
• Planting can be done as a couple or a family.
• Plants make people happy.

Make people feel good about buying your product – whether it’s a retailer, re-wholesaler, contractor or the consumer.