Sustainability is in its infancy. Let’s allow the free market system to work and watch what develops with the certification opportunities we currently have. Being certified is not just about selling more product because you are a sustainable grower. It is also about using the certification metrics to make you a better steward of your own budget. If a grower can make better decisions about the use of inputs, those saving can go right to the bottom line. Doug Cole, D.S. Cole Growers
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