Pantone Color of the Year 2023: Viva Magenta

According to Pantone, “Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” Here are some of the themes and motifs that inspired 2023’s bold choice, along with some inspiration for growers to use to excite their retailer customers.

Published February 07, 2023

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