Pantone Color of the Year 2023: Viva Magenta

According to Pantone, “Viva Magenta is brave and fearless, a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.” Here are some of the themes and motifs that inspired 2023’s bold choice, along with some inspiration for growers to use to excite their retailer customers.


NM Staff | February 2023
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