Targeting consumers with pollinator-related promotions

Research has shown consumers are interested in aiding pollinators. But what is the best way to communicate that a product is pollinator friendly? Research at the University of Florida’s Mid-Florida Research and Education Center has revealed some consumer perceptions of pollinator friendly plants, plant attributes, production methods, promotion wording, and neonicotinoids.

For more information, contact Hayk Khachatryan at hayk@ufl.edu.
Other resources:
https://edis.ifas.ufl.edu/fe991