Angela Treadwell-Palmer
Angela Treadwell-Palmer is from Plants Nouveau, a company on the cutting edge of plant introductions. Learn more about the company and sign up for Treadwell-Palmer’s edgy "Weeding Gnome" e-newsletter at www.plantsnouveau.com.
Recent Articles
Words matter
Draw in consumers with a clever message that’s all about the feels.
Stop perpetuating the lie
Don’t mislead consumers into thinking there’s a foolproof plant.
Plants are like rabbits
Whether it’s a plant or a pet, consumers need plenty of instructions to be successful.
Don’t ditch the dye job
Painted plants could be the key to getting more consumers interested in our products.
Language barrier
We’re confusing most consumers with our marketing jargon.
European trends
See how European growers and marketers are showcasing emotion and plant use.
Educate the masses
80% of North Americans know very little about gardening.
Look up
Don’t ignore the taller architectural elements of current and future landscapes.
Pleasing packages
The Europeans are ahead of the game in terms of creative plant packaging.
Wanted: Repeat plant buyers
Europeans purchase ‘cash-and-carry’ plants regularly. It’s time to teach the American consumer to follow suit.
