Bridget Behe, Melinda Knuth, Charlie Hall, Patricia Huddleston, and Tom Fernandez

Funding for this study was provided by USDA SCRI Clean WateR3 – Reduce, Remediate, Recycle Grant Number 2014-51181-22372 About the authors: Melinda Knuth is a doctoral student, Department of Horticultural Sciences, Texas A&M University; Bridget Behe and Tom Fernandez are professors, Department of Horticulture, Michigan State University; Charlie Hall is a professor and Ellison Chair, Department of Horticultural Sciences, Texas A&M University; and Patricia Huddleston is a professor, Department of Advertising and Public Relations, Michigan State University.

Conserving water, sales

The industry must react to consumer perceptions, attitudes, and purchase behavior with landscape plants during real and perceived drought periods.