Leslie F. Halleck
Recent Articles
Summer solutions: Find those season extenders
Focus on plants that can handle lower moisture levels during the dog days of summer and keep your season going.
Hort truths: We have a women in horticulture problem
Having enough women in the room is no longer the issue — it’s a matter of access and adequate representation at the highest levels of our industry.
Full speed ahead
Navigate potential pitfalls and don’t take your foot off the gas this year.
Plant sales post-COVID: Are premium plants and higher prices the new norm?
There’s perhaps no better time than now to reevaluate your plant pricing strategies and the types of plants that you’re offering.
Closer connections with distance digital
The COVID-19 crisis has boosted the demand for digital. Learn how to navigate these times while maintaining your connection with customers and clientele.
Link with fellow industry members on LinkedIn
If you haven’t joined LinkedIn yet, either as an individual or business, you may want to give it another look.
Make an impression
Ensure others remember you by following the four Ps: Prepare, pre-schedule, prioritize, and push yourself.
Accurately assess your business
When looking back at the past year and looking toward the future, it’s important to understand exactly where your business stands financially.
Target the right customers
As the customer base for plants diversifies and changes how it shops, the industry must pay attention to those changes and adapt.
Digital strategy
In-depth content as well as strategic customer service and sales are driving engagement online.
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