by Sue Markgraf

Sue Markgraf is a reporter, editor and journalist with more than 30 years’ experience in horticulture and agriculture communications. She is founder and president of GreenMark Media.

Gratitude as a marketing strategy

In this month's "Marketing Confidential" column, Sue Markgraf shares how gratitude is a marketing strategy.

Just one shot

Sometimes marketing requires calculated risk to get it right.

Opportunity awaits

Artificial intelligence – the future is calling.

Marketing isn’t selling

10 questions to ask when developing your nursery’s marketing strategy.

Raising the future

Putting plant power to work to grow horticulture careers.

Peeking behind the curtain

Here’s how National Garden Bureau’s “Year of” program can help growers market their plants.