Berger introduces new slogan, brand platform

Growing media company Berger launched its new brand platform and promise at a special event during Cultivate’24.

In conjunction with the new brand philosophy, Berger introduced its new tagline, “Where life grows.”

The Canada-based company, which has eight processing plants and 13 harvesting sites across North America, said the slogan "encapsulate the company’s philosophy and vision, reflecting its role in nurturing both human and horticultural growth."

The new brand platform reaffirms Berger’s position as a partner in the horticultural and agricultural sectors for more than 60 years by manufacturing high-quality mixes and as an ally for growers.

“Our new brand promise is more than just a statement; it’s a moral contract with our customers, honored every day through our way of doing things,” said Valérie Berger and Mélissa Berger, co-CEOs at Berger. “We understand that growth isn’t just about the products we make. It’s about the relationships we build and the support we provide to help our customers achieve their dreams. Your success is our success.”

Berger’s new brand promise is "vital to growth and development."

“Our know-how has been guiding the industry’s evolution for six decades. We are proud to contribute to the socio-economic advancement and the well-being of our communities,” the co-CEOs said. “Sustainable development is at the core of our values, ensuring we leave a positive legacy for future generations.”

For more information about Berger and its new brand platform, visit: berger.ca/en/about/philosophy.