Dümmen Orange North America celebrating 25th anniversary in 2025

Global flower and plant breeder and propagator Dümmen Orange is celebrating 25 years of operation in the North American market throughout 2025.   

In 2000, Dümmen (as it was known then) established its commercial presence in North America. The team saw the opportunity to be located near the industry’s largest event, known as the Ohio Florists Association Short Course (now called Cultivate) in Columbus, Ohio. Dümmen therefore positioned its North American headquarters in Columbus and eventually modified its name in 2015 to Dümmen Orange.

In the early days, the company struggled to sell petunia cuttings. A fundamental issue plagued the market: petunias required long days to bloom and wouldn’t flower until May, too late for prime sales.

With dedication and years of breeding work, the Dümmen Orange team developed the Potunia series, the first daylength-neutral petunia with a rounded, bubble-shaped habit. It was launched at Cultivate in 2004. Within a few years, annual sales skyrocketed from 200,000 to 20 million cuttings.

With calibrachoa and verbena flooding the market, Dümmen Orange saw an opportunity to revolutionize plant combinations. The answer came in 2008 with the launch of Confetti Garden, a line which combined multiple species in a single rooted liner. For the first time, national retailers could offer uniform, reliable combinations across all their stores.

“We are thrilled to recognize and celebrate just how far we have come here in the North American market over the past 25 years,” said Frank Magnusson, Dümmen Orange COO for North and Central America. “The innovative products which we have produced during that time have us all remembering the past quarter-century while eagerly looking forward to our future and our continued focus in bringing to the market solutions for our customers.

“I think our industry will go through an evolution for sure, which is why we want to be a premier presence within the industry, delivering value for our customers,” Magnusson continued. “Servicing our customers is our primary focus. That’s accomplished through our people and our products. We have an innovative breeding and technology center in the Netherlands. Our global team has many resources invested in trait breeding and resistance breeding, which will allow us to bring value to our customers — something that is different than a commoditized product.”

To help celebrate the company’s 25 years of business in North America, Dümmen Orange customers will receive a 25% Celebration Discount on any cuttings for any new annual and perennial order placed and delivered through Aug. 1, 2025, with the code DO25 on the purchase order.

Check out the full timeline of Dümmen and Dümmen Orange North America: