
Image courtesy of Pantone
UPDATE: read our article about the 2022 Pantone Color of the Year here.
Announced via press release, Pantone has named PANTONE 17-5104 Ultimate Gray and PANTONE 13-0647 Illuminating as the Pantone Color of the Year selection for 2021. Read the full announcement, below:
Ultimate Gray and Illuminating are two independent colors that come together to create an aspirational color pairing, conjoining deeper feelings of thoughtfulness with the optimistic promise of a sunshine filled day.
As people look for ways to fortify themselves with energy, clarity and hope to overcome the continuing uncertainty, spirited and emboldening shades satisfy our quest for vitality. Illuminating is a bright and cheerful yellow sparkling with vivacity, a warming yellow shade imbued with solar power. Ultimate Gray is emblematic of solid and dependable elements which are everlasting and provide a firm foundation. The colors of pebbles on the beach and natural elements whose weathered appearance highlights an ability to stand the test of time, Ultimate Gray quietly assures, encouraging feelings of composure, steadiness and resilience.
“The selection of two independent colors highlight how different elements come together to express a message of strength and hopefulness that is both enduring and uplifting, conveying the idea that it’s not about one color or one person, it’s about more than one. The union of an enduring Ultimate Gray with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Practical and rock solid but at the same time warming and optimistic, this is a color combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit.”
“The Pantone Color of the Year reflects what is taking place in our global culture, expressing what people are looking for that color can hope to answer,” added Laurie Pressman, vice president of the Pantone Color Institute. “As society continues to recognize color as a critical form of communication, and a way to symbolize thoughts and ideas, many designers and brands are embracing the language of color to engage and connect.”
Past selections for Color of the Year include:
- PANTONE 19-4052 Classic Blue (2020)
- PANTONE 16-1546 Living Coral (2019)
- PANTONE 18-3838 Ultra Violet (2018)
- PANTONE 15-0343 Greenery (2017)
- PANTONE 15-3919 Serenity and PANTONE 13-1520 Rose Quartz (2016)
- PANTONE 18-1438 Marsala (2015)
For more information on the Pantone Color of the Year for 2021, please visit https://www.pantone.com
RELATED: Classic Blue named 2020 Pantone Color of the Year
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