Year in review: Sue Markgraf, 'Marketing Confidential' columnist

Her column, 'Marketing Confidential' informs our readers how to market their products successfully in the horticulture industry.


Sue Markgraf is a reporter, editor and journalist with more than 30 years’ experience in horticulture and agriculture communications. She is founder and president of GreenMark Media. Her column, 'Marketing Confidential' informs our readers how to market their products successfully in the horticulture industry.

Here are her 2023 columns for Nursery Management, all in one place for your convenience.

  1. Peeking behind the curtain  Here’s how National Garden Bureau’s “Year of” program can help growers market their plants.
  2. Raising the future – Putting plant power to work to grow horticulture careers.
  3. Marketing isn’t selling – 10 questions to ask when developing your nursery’s marketing strategy.