Water is our element—water saving is our business. Geohumus is now available in the U.S. for commercial growers, landscapers and retail/homeowner use. After many years of intensive research, scientists from Geohumus International (Germany) have succeeded in developing Geohumus, a soil additive with excellent water absorbing and release properties. It is a unique material combining an efficient water-absorbing polymer with mineral components. The sponge-like odorless granulate retains its structural stability in the soil together with its high water absorption and release capacity. The key benefit of Geohumus is that it provides more plant-available water over an extended period of time, compared to typical soils without Geohumus. Benefits include: improved water-usage efficiency during plant production; prolonged intervals between irrigations; improved shelf life during transport, on the retail shelf and enhanced transplant survival; reduced leaching of fertilizers and chemicals; increased root development leading to healthier plants; easy to use—low inclusion rate in any soil or soilless media. Application areas of Geohumus include: private consumer; retail: flowers, vegetables and fruits; home gardening and landscaping; nurseries/greenhouses—bedding plants, potted plant production, hanging baskets; landscape professionals—annual-color planting, new planting establishment; re-vegetation, reforestation and reclamation of marginal land. For more information, e-mail Mark Russell, mr@geohumus.com.