Ball FloraPlant launches redesigned website

Ball FloraPlant has launched its redesigned website at ballfloraplant.com.

The new look updates the brand with fresh, contemporary color and more menu options to keep up with the company’s ever-evolving product selection and service offerings. It provides easy access to plant details and culture, as well as program and marketing tools to help customers plan their selling season.

“The 2025 Catalog from Ball FloraPlant points to significant changes in design for our brand, so the revamp of our website brings the story full circle with improved functionality and helpfulness for our customers and sales teams,” says Stephanie Vincenti, marketing manager for Ball FloraPlant. “With the relaunch of ballfloraplant.com, we’ve added a focus on solutions and product positioning, which makes it valuable resource for the industry.”

Key updates to the new Ball FloraPlant website include:

• Popular classes pages that show habit comparisons for key classes like angelonia, coleus, geranium, petunia and more.
• Pollinator-friendly listings to call out which Ball FloraPlant products can fit into bee, butterfly and hummingbird programs.
• The supply and logistics area highlighting how the company produces, supplies and delivers quality cuttings in full and on time.
• Enhanced search functionality. 
• Marketing and literature features and downloads to help with sell-through, keep teams informed and provide interactive catalog experiences.